CRM Content Writer - EMEA/LATAM
Panama City
Our client is a leading tech and digital services provider operating within the iGaming industry. As part of their continuous growth we are now seeking a CRM Content Writer who will join their brand new CRM Content team.
As a CRM Content Writer, you will craft engaging, personalized, and localized CRM communications (email, SMS, push, in-app) that strengthen customer relationships and drive retention, engagement, and loyalty. Working within your region (EMEA, or Americas) and across global campaigns, youll combine creativity with data insights to deliver content that resonates with diverse audiences.
Responsibilities
Write clear, compelling, and on-brand CRM content tailored to global, regional, and local audiences.
Adapt messaging for different geographies, languages, cultural nuances, and customer segments.
Partner with CRM managers, localization specialists, and designers to create impactful multichannel campaigns and journeys.
Contribute to brainstorming sessions and ensure alignment with brand tone, strategy, and objectives.
Support A/B and multivariate testing by producing copy variations and analyzing performance results.
Use data-driven insights to refine messaging, increase engagement, and improve retention outcomes.
Maintain a content library with reusable templates and best practices.
Stay ahead of industry, regulatory, and regional content trends to ensure relevance and compliance.
Requirements
At least 1 year experience in a similar Content writing position within iGaming sector.
For EMEA-Global market: English native or near native and at least another European language at native or near native level.
For LATAM market: English native or near native and at least one additional native or near-native language from the Americas (multiple languages strongly preferred - Spanish, French).
Proven ability to write for multiple audiences, tones, and regulatory environments.
Experience in localization and working across multiple markets and brands.
Strong collaboration and communication skills in multicultural, cross-functional teams.
Balance of creativity and analytical thinking, with an eye for both storytelling and performance metrics