CRM Coordinator
Larnaca, Cyprus
Our client is a dynamic digital agency seeking to expand their marketing team with a CRM Coordinator. You will be responsible for planning, executing and analysing of marketing campaigns across casino and sports products. This role is ideal for someone with a passion for customer communication, content coordination, and data-driven marketing within the fast-paced online gambling industry.
Responsibilities:
Plan, schedule, draft, and execute CRM campaigns across various channels including email, SMS, push notifications, and onsite messaging.
Coordinate the creation and timely delivery of CRM assets in collaboration with design and copywriting teams.
Maintain and update the CRM campaign calendar across both casino and sports verticals.
Ideate, build and manage automated campaigns and customer journeys to support onboarding, retention, reactivation, and VIP engagement.
Monitor live campaigns, resolve any issues, and ensure flawless execution.
Prepare reports and analyse campaign and overall performance to generate actionable insights.
Ensure all CRM communications adhere to brand guidelines, tone of voice, and responsible gambling regulations.
Foster strong working relationships with copywriters, designers, customer support agents, and other marketing stakeholders.
Stay informed on industry trends, emerging tools, and competitor activity.
Requirements:
Experience in a relevant CRM / marketing role within iGaming.
Knowledge of CRM channels and tools (e.g., Optimove, Salesforce, Adobe Campaign) is preferred.
Analytical mindset with an understanding of KPIs and campaign performance metrics.
Basic project and process planning skills with the ability to manage multiple projects/tasks of varying complexities and meet deadlines.
Fluency in English (fluency in German and/or other languages is a plus).
A creative mind with extensive sports and casino knowledge.
Strong conceptual and organizational skills with high attention to detail.
Proactive, can-do attitude and the ability to work well under pressure.
Effective communication skills, both written and verbal.
Team player with the ability to collaborate across departments and functions.