CRM Manager

Lija, Malta

Our client is a dynamic digital agency looking to expand their marketing team with a talented CRM Manager.

Responsibilities:

Oversee the central campaign calendar.
Develop and implement CRM strategies.
Monitor and analyse CRM metrics.
Forecast CRM actions and analyse campaigns.
Coordinate with multiple departments.
Oversee customer segmentation and targeting.
Manage CRM software and tools.
Optimise customer journeys.
Report on CRM performance and ROI.
Identify trends and improvement opportunities.
Lead the CRM team and report to the Head of Lifecycle.
Manage the CRM bonus budget to GGR
KPI Ownership: bonus spent, deposit actives, casino and sports actives, churn rate

Requirements:

Bachelors degree in Marketing and Communication or related
2+ years of experience in a leading CRM role with KPI ownership
Experience in CRM management.
Strong analytical and leadership skills.
Excellent communication and collaboration abilities.
Familiarity with CRM tools such as Optimove, Fasttrack and mass data automation strategies and logic.
Excellent communication and collaboration abilities and the ability to give clear expectations to staff members
Strong Excel/ Google Sheet Skills
Discipline and a strong ethos for structure and process
An open and creative mindset

Should you be interested in the above position, kindly forward your application on nuria@triskelconsulting.es or Apply Now on the link!