CRM Manager UK Market
Valencia, Spain or Dubai office
We are looking for a CRM Manager to lead our clients CRM efforts for the UK market. Youll be responsible for designing and executing customer lifecycle strategies to drive engagement, retention, and customer lifetime value. You should have a deep understanding of English customer behavior, iGaming/online entertainment experience, and CRM best practices.
Responsibilities:
Develop and manage localized CRM strategies for the UK market (Email, SMS, push notifications, onsite messaging, etc.)
Own the customer journey and optimize communications across all stages: onboarding, engagement, churn prevention, and reactivation
Plan, execute, and analyze CRM campaigns with a focus on personalization, segmentation, and ROI
Collaborate with product, content, design, and data teams to deliver relevant and engaging campaigns
Monitor KPIs such as retention rate, conversion, CLV, and churn — and proactively act on insights
Ensure all campaigns are compliant with local regulations and responsible gaming practices
Act as the main point of contact for all CRM-related initiatives in UK.
Requirements:
3+ years of experience in CRM, preferably in iGaming, fintech, or digital entertainment
Fluent English (written and spoken)
Strong understanding of the UK market and user behavior
Hands-on experience with CRM tools and platforms (Braze, Optimove, Salesforce, etc.)
Data-driven mindset with experience in segmentation, A/B testing, and campaign analysis
Excellent communication, planning, and organizational skills
Self-starter with the ability to work independently in a fast-paced environment
What is on Offer:
Competitive salary package
Opportunity to join a fast-growing, international company
Creative freedom and ownership of your market
Remote-first culture with flexible working hours
Dynamic and collaborative work environment