Head of Acquisition

Lija, Malta

Our client is a dynamic digital agency looking to expand their marketing team with a talented Head of Acquisition.

Responsibilities:

Strategic Development:

• Utilise data insights to develop and maintain the company’s acquisition strategy across all marketing channels, including affiliates, SEO, SEM, paid media, social, and video.

• Monitor and identify new online marketing trends and tendencies, integrating them into our business and workflows.

Campaign Management:

• Oversee the execution of multi-channel, multi-territory, cross-brand acquisition campaigns from concept to launch.

• Maximise Return on Ad Spend by conducting continuous creative and landing page optimisation.

• Champion the campaign-driven creative process by working closely with the design and retention teams.

Budget Management:

• Manage the online marketing budget and ensure the ROI of all acquisition channels.

• Track, analyse, and report on all key performance indicators of customer acquisition.

Team Leadership:

• Lead, mentor, and guide the acquisition team to acquire new customers through a wide range of channels.

• Foster a collaborative and high-performance culture within the team.

Cross-functional Collaboration:

• Work cross-functionally with the CRM team to consolidate efforts on retention and reactivation, achieving common goals.

• Build and maintain strong relationships with key affiliates and partners.

KPI Ownership

• Registrations, FTDs, Conversion

• Return on Marketing Investment

• Return on Ad Spend

Requirements:

• Bachelor’s degree in Marketing and Communication or related

• 2+ years of experience in a similar role

• 5 years of experience in a senior acquisition role within fast-paced environment and iGaming industry

• Strong understanding of digital marketing channels and strategies, including affiliates, SEO, SEM, paid media, social, and video.

• Experience working in grey markets and an understanding of the marketing landscapes and techniques required to operate competitively in such markets.

• Demonstrated ability to manage and optimise online marketing budgets to achieve high ROI.

• Proficient in data analysis and reporting tools.

• Excellent leadership and team management skills.

• Strong project management skills with the ability to manage multiple campaigns simultaneously

• Excellent communication and relationship-building skills.

Benefits:

• Competitive salary and benefits package.

• Opportunity to work in a dynamic and growing digital agency.

• Professional development and growth opportunities.

• Flexible and supportive work environment.

Should you be interested in the above position, kindly forward your application on nuria@triskelconsulting.es or Apply Now on the link!