Head of CRM Automation
Limassol, Cyprus
Our client is a leading tech and digital services provider operating within the iGaming industry. As part of their continuous growth we are now seeking a Head of CRM Automation to join their team in Cyprus.
Overview
Were looking for a Head of CRM Automation to lead and scale the CRM automation efforts. This role is all about building and optimizing automation, driving behavioral-led engagement, and ensuring seamless player journeys across all CRM touchpoints. Youll lead a team of CRM Automation Specialists, fostering a high-performance culture focused on efficiency, innovation, and continuous improvement.
Responsibilities
Build, lead and develop a team of CRM Automation Specialists, driving best practices and innovation.
Own and automate player lifecycles, ensuring seamless journeys from acquisition to reactivation.
Be a key stakeholder in the development and implementation of AI-driven segmentation and real-time behavioral triggers.
Optimize and scale multi-channel CRM (email, SMS, push, in-app, outbound) through automation.
Collaborate with data teams to enhance predictive modelling and personalization.
Drive efficiency and innovation, reducing manual processes while maximizing engagement and retention.
Ensure all automation is compliant with market regulations.
Requirements
Proven experience in CRM automation within online gambling or a similar fast-paced, data-driven industry.
Strong leadership skills, with experience managing and developing high-performing teams.
Expertise in journey builders, real-time decisioning, and AI-driven CRM tools.
Deep understanding of behavioral targeting and event-driven marketing strategies.
A test-and-learn mindset, always seeking optimization opportunities.
Ability to balance automation at scale with personalized engagement.
Why Join Us?
🌍 Be part of a forward-thinking, growing international company.
📚 Play a key role in shaping the knowledge culture of the CRM team.
🚀 Opportunities for career growth in training, knowledge management, and leadership.
🎯 Competitive salary, exciting projects, and a collaborative team environment.