Head of SEM - PPC
Portugal
Our client is a rapidly growing digital services provider with active operations in both Europe and the Americas. Ready to lead, scale, and disrupt? We're looking for a sharp mind and steady hand—someone who thrives in fast-paced environments, brings creativity to the table, and knows how to turn strategy into action.
You will be responsible for scaling SEM (PPC) operations, managing a growing in-house team, and driving performance across platforms. Experience in iGaming or Forex is essential, as is an understanding of advanced acquisition tactics across both mainstream and high-competition environments. This includes knowledge of platform policy, compliance regulations, analytical skills, and setting department strategy.
Responsibilities;
Lead the global paid search strategy across Google Ads, Bing, YouTube, ASA, and UAC
Build and manage a high-performing team of SEM/PPC managers
Oversee and optimize multi-million-dollar budgets to achieve ROI and acquisition goals
Design and execute strategies tailored to each market's regulatory, cultural, and behavioral nuances
Apply tactics to stay competitive in crowded markets while maintaining platform integrity
Partner cross-functionally with SEO, CRM, BI, Development, Country Managers, and Creative teams to drive funnel performance
Implement and oversee analytics, attribution, tracking, and fraud-prevention infrastructure
Constantly evaluate and test bidding strategies, creatives, landing pages, and user journeys
Stay current on industry trends, ad policy updates, and emerging tools, technologies, and platforms
Educate and upskill internal teams on the latest SEM trends and best practices
Requirements
5+ years of Paid Search experience, with at least 2 years in a Head of role
Mandatory experience in iGaming sectoren success managing global campaigns across multiple geographies and platforms
Deep understanding of both policy-compliant marketing and more advanced traffic acquisition techniques
Expertise in campaign structure, automation, tracking, attribution, and performance reporting
Strong analytical skills and fluency in tools like GA4, Power BI, Tableau, Looker, etc.
Excellent communication, leadership, and decision-making skills
Fluent in English; additional languages are a plus
What is on Offer
Competitive salary + performance-based bonus
Relocation support, if needed
A leadership opportunity in a fast-scaling international company
Exposure to high-growth, data-driven industries and brands
A collaborative, open culture and access to cutting-edge tools