Influencer Marketing Coordinator - Turkish sp

Malta

Our client is a well established company operating within the iGaming field is now seeking a highly motivated Influencer Marketing Coordinator (Turkish-speaking) to join their growing marketing team. The ideal candidate will have a deep understanding of the Turkish market, a passion for the casino and streaming industries, and a proven ability to build and manage successful influencer partnerships that drive user acquisition and brand growth.

Responsibilities

• Develop and execute influencer marketing strategies focused on lead generation and player acquisition.

• Collaborate closely with marketing and content teams to align influencer initiatives with broader campaigns.

• Identify, vet, and build strong relationships with influencers, streamers, and brand ambassadors within the Turkish market.

• Review potential collaborators channels and verify their authenticity before onboarding.

• Manage the end-to-end process of influencer campaigns from briefing to execution to post-campaign evaluation.

• Negotiate contracts and manage influencer budgets.

• Track daily performance of influencer content, monitor streamers' channels, and ensure scheduled posts are executed.

• Analyze chat interactions and provide suggestions to improve engagement, especially when addressing negative feedback.

• Monitor KPIs, including First Time Depositors (FTDs) and player value, and optimize ROI from influencer campaigns.

• Collect and report campaign results, providing actionable insights for future improvement.

• Act as a key point of contact between influencers, customer service, and internal stakeholders.

• Maintain a positive relationship with streamers through encouraging and clear communication.

• Offer regular feedback and suggestions to streamers to ensure continuous performance improvement.

• Be fully informed of each streamers timeline, campaign expectations, and community responsibilities.

• Stay up-to-date with the latest trends in social media, influencer marketing, and streaming in the Turkish-speaking iGaming community.

• Share insights on new trends or platforms that could enhance our influencer strategy.

KPIs:

• First Time Depositors (FTDs)

• Player Lifetime Value (LTV)

• Influencer Budget Management & Return on Investment (ROI)

Requirements

• Native or fluent in Turkish; strong proficiency in English is required.

• Proven experience in influencer marketing, preferably within the online casino or gaming industry.

• Deep understanding of the Turkish market and its digital landscape.

• Passionate about streaming, social media, and content creation.

• Excellent communication, negotiation, and relationship-building skills.

• Analytical mindset with the ability to interpret data and drive performance.

• Strong organizational skills with the ability to manage multiple campaigns simultaneously.

• Experience working with streamers or live content creators.

• Background in online gaming or iGaming industries.

• Familiarity with influencer marketing tools and performance tracking platforms.