PPC Specialist

Cyprus

Our client is a leading tech and digital services provider operating within the iGaming industry. As part of their continuous growth we are now seeking a PPC Specialist to join their work force in Cyprus.

Overview

Were looking for a courageous, humble, and motivated person to be part of their growing PPC team. If you're passionate about Google Ads, always chasing the latest paid search trends, and have the data-driven skills to help them dominate the 1st page of search engines in highly competitive markets we want to hear from you.

Responsibilities:

• Participate in forming effective paid search strategies

• Launch and optimize various PPC campaigns

• Oversee accounts on search platforms for both desktop and mobile apps (e.g. Google Ads, Bing, ASA, UAC, YouTube)

• Conduct keyword selection and audience targeting

• Collaborate with other departments (CRM, Developers, BI, etc.)

• Monitor budgets and adjust bids to improve ROI

• Track KPIs to assess performance and identify issues

• Produce reports and dashboards for management

• Write attractive and concise copy for adverts

• Suggest and develop new campaigns across multiple markets

• Identify and mitigate click fraud risks

• Stay up to date with SEM trends

Requirements:

• Minimum 2 years of paid search experience in the iGaming industry

• Experience in data analysis and reporting

• Familiarity with multiple platforms (Google Ads, Facebook, Microsoft Ads, ASA) preferred

• Proficiency with analytics tools (Google Analytics, Tableau, Power BI, etc.)

• Strong Excel skills (pivot tables, formulas, data analysis)

• Excellent communication skills

• Analytical thinking with strong math skills

• Google Ads certification preferred

• Experience with keyword research, analysis, and optimization tools

• Fluent in English + another language

• Proactive and self-motivated