Senior CRM Manager
Cyprus
Our client is a leading digital services provider in the iGaming industry. Their CRM team plays a critical role in driving player retention, engagement, and long-term success across multiple brands and markets. As they expand, they are seeking a strategic and results-driven CRM Manager. If you're data-driven, innovative, and passionate about customer engagement, this is your chance to drive impactful CRM campaigns in a fast-paced environment.
Responsibilities
Develop and own the overall strategy for CRM and outbound marketing efforts, including expanding current channels such as push notifications, in-app messaging, and SMS, as well as building CRM efforts via email.
Translate high-level strategies and goals into clear objectives, key results, and actionable roadmaps for execution.
Lead end-to-end daily CRM operations, including collaborating with Product and Development teams to assess technical scopes and requirements for project work, campaign creation, and reporting on campaign performance and results.
Manage CRM campaigns and initiatives, including maintaining status updates on progress, timelines, dependencies, and deliverables.
Act as the primary communicator with key stakeholders and leadership team members regarding campaign and project progress.
Requirements
5+ years of experience developing lifecycle CRM programs within iGaming industry.
Proven experience in segmentation, automation strategy, and digital marketing using channels such as email, push notifications, and SMS.
Extensive experience with CRM automation platforms such as Optimove, Symplify, or similar tools.
Expertise in translating data analysis into actionable marketing messaging campaigns that improve user behavior, such as retention and churn reduction.
Demonstrated ability to develop and execute A/B tests to decrease churn, utilizing email, push, and in-app messaging strategies.
Strong analytical skills with experience in reporting and data visualization tools such as Power BI or Tableau.
Up-to-date knowledge of innovative tools, platforms, and marketing resources.
Experience with gambling/betting B2C products is mandatory, and other for high-load marketing experience would be a bonus.
What is on offer?
🏆 Work in a dynamic, growing iGaming company with global reach.
🚀 Lead high-impact CRM campaigns that engage thousands of players.
📈 Career growth opportunities in a data-driven, results-oriented environment.
💰 Competitive salary + performance-based incentives.
If you have proven experience in sportsbook CRM and are passionate about enhancing player experiences, wed love to hear from you!